Consumer behaviour Insights
We analyse individuals, groups, and organisations and the processes they utilise to choose products, services, experiences, or innovations to meet
their requirements and impact on the consumer and society. Our services
include identifying the main factors influencing consumer purchase behaviour, demand analysis,
market segments, market power estimation, and marketing strategy. We also
provide settlement agent services to facilitate trustworthy cooperation between
various stakeholders along the food value chain.
Research offer:
Conducting consumer surveys
Estimating consumer willingness to pay for new products
New product pricing and marketing
Analysis of market power
Laboratory experiments for consumer demand analysis using virtual reality (VR) technology
Neuromarketing research for understanding consumers’ neurological responses to certain stimuli, such as an ad or commercial, using electroencephalograph (EEG), fNIRS (functional near-infrared spectroscopy), ET (eye-tracking), and GSR (galvanic skin response).
Analysis of time series and panel data
Business offer:
Supporting retailers in the analysis of the consumer attitude and demand for new products
Market analysis based on retailer scanning data
Enabling retailers to design their price strategies in response to their competitors
Establishing communication between retailers with various cultural backgrounds
Facilitating cross-regional retailer cooperation
