Consumer behaviour

We analyse individuals, groups, and organisations and the processes they utilise to choose products, services, experiences, or innovations to meet their requirements and impact on the consumer and society. Our services include identifying the main factors influencing consumer purchase behaviour, demand analysis, market segments, market power estimation, and marketing strategy. We also provide settlement agent services to facilitate trustworthy cooperation between various stakeholders along the food value chain.

Research offer:

Conducting consumer surveys

Estimating consumer willingness to pay for new products

Analysis of market power

Laboratory experiments for consumer demand analysis using virtual reality (VR) technology

Analysis of time series and panel data

Business offer:

Supporting retailers in the analysis of the consumer attitude and demand for new products

Enabling retailers to design their price strategies in response to their competitors

Establishing communication between retailers with various cultural backgrounds

Facilitating cross-regional retailer cooperation