Consumer behaviour Insights
We analyse individuals, groups, and organisations and the processes they utilise to choose products, services, experiences, or innovations to meet
their requirements and impact on the consumer and society. Our services
include identifying the main factors influencing consumer purchase behaviour, demand analysis,
market segments, market power estimation, and marketing strategy. We also
provide settlement agent services to facilitate trustworthy cooperation between
various stakeholders along the food value chain.
Research offer:
Conducting consumer surveys
Estimating consumer willingness to pay for new products
Analysis of market power
Laboratory experiments for consumer demand analysis using virtual reality (VR) technology
Analysis of time series and panel data
Business offer:
Supporting retailers in the analysis of the consumer attitude and demand for new products
Enabling retailers to design their price strategies in response to their competitors
Establishing communication between retailers with various cultural backgrounds
Facilitating cross-regional retailer cooperation
